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Commercialisation & Growth Workshop – Sunshine Coast

February 18 @ 9:00 am - 1:00 pm AEST


This free, half-day workshop explores the process of commercialising new ideas and is designed for entrepreneurs, innovators and small business owners.

Creating innovative new products or services can be challenging. Without a method of evaluating new ideas and a structured process for bringing them to market, it can be difficult to know where to start.

This Commercialisation & Growth workshop explores the process of taking new ideas to market, from idea through to execution. Incorporating real-world case studies and advice from local business owners, this workshop will provide you with the practical tools and techniques required to successfully commercialise your ideas.

The workshop will cover:

  • Commercialisation: designing products & pathways that suit your business
  • Intellectual Property: creating and protecting your ideas
  • Prototyping: Market validation and testing techniques
  • Business Models: Increasing the value of your business through business model innovation
  • Value Proposition: How to make your business attractive to customers

Innovate Queensland’s workshops have helped thousands of people turn their ideas into successful businesses using exclusive insights from industry innovation leaders. We’re excited to recommence our in-person workshops in 2021 and return to the Sunshine Coast to support you in accelerating your business. Register by clicking here or the button below:

Knowing how to evaluate and develop potential ideas and innovations translates to better long-term business growth and greater return on your valuable time. The Commercialisation & Growth workshop gives businesses and individuals an overview of the things to consider when looking at business and idea development. This workshop breaks down important concepts to cater for experienced business leaders as well as innovators looking to grow, expand and develop a new product/service.


Guest Speakers

Michael Fox from Fable Food Co

Michael grew up as a meat-loving Australian. As a child, he once penned a song (more like a demanding chant) entitled “Steak of Glory”. He became vegetarian in 2015 for health, environmental and ethical reasons, but he still craves that steak of glory.

Michael shops at his local Farmer’s Market on the Sunshine Coast in Australia on a Saturday morning, bakes sourdough, brews Water Kefir (and has gotten accidentally drunk when a batch went awry) and generally likes to cook healthy food for his family which includes a 3 and 1 year old (he promises he’s not got them accidentally drunk). He wanted to combine his cravings for meat with his healthy home cooking habits to create a wholefood based plant-based meat. The result is Fable.

Toni Binstead from the Sunshine Regional Innovation Project Team (#SCRIPT)

Toni is a transformation specialist who is highly skilled at facilitating change at the individual, organisational and community levels. She has proven expertise in Strategic Project Planning, Innovation, Talent Management, Marketing, Human Resources and Internal Communications.

The Sunshine Coast Regional Innovation Project Team, or SCRIPT, is an initiative dedicated to fuelling innovation on the Sunshine Coast. It is backed by Advance QLD and 32 local organisations, including Sunshine Coast Council, Noosa Council & Regional Development Australia.

SCRIPT helps to fuel innovation by investing in activities and events which build capacity in business, showcase excellence, accelerate new solutions and support innovators to turn their ideas into commercial realities.

Workshop Facilitator

Dr Lewis Atkinson from Impact Innovation Group

Dr Lewis Atkinson is a unique innovation and design-thinking professional and international Strategic Management facilitator. He has 30 years’ experience in knowledge production and transfers through both commercial and public-good innovation pathways to market.

Lewe started his boundary-spanning career in FMCG operations, planning and research with Unifoods Australia. In 1993 he became Research and Information Services Manager for Australian Meat Technology Pty Ltd, a CSIRO technology start-up and management consulting company. He joined a team that started a new industry-owned innovation and marketing services company – Meat and Livestock Australia Ltd – where he has held several senior executive positions over the past 16 years.

Lewe’s solid technical and financial grounding, combined with a strong creative side, enables him to see patterns, pathways, and solutions that others often miss. He works with clients all over Australia facilitating and consulting in Strategic Planning & Management, Innovation, Cross-boundary Collaboration and Research Leadership Development.

Innovate Queensland Commercialisation & Growth workshop feedback

More than 5000 people have attended Innovate Queensland’s Skills Development workshops and webinars, giving them an overall satisfaction rating above 94%.

“There is wonderful support from Advance Queensland and Impact Innovation. It makes such a huge difference to us as a business. Thanks for the great session today! See you all soon and have a great day – fantastic connecting with other founders too!”

“The people I’ve referred to the Innovate Queensland program have raved about how valuable these meetings and workshops are – thank you!”

This workshop is an integral business development workshop created to teach the tools, skills and considerations required to develop ideas into outcomes. To see Innovate Queensland’s other service offerings please visit our webpage.

The Innovate Queensland Program is delivered by Impact Innovation Group Pty Ltd under contract to the Queensland Government and supports the Government’s Advance Queensland initiative.


Are you ready to use your ideas to grow?

Click here to register now!


February 18
9:00 am - 1:00 pm AEST


Impact Innovation Group


University of the Sunshine Coast
90 Sippy Downs Drive
Sippy Downs, Queensland 4556 Australia
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