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Commercialisation & Growth Virtual Workshop

April 22 @ 9:00 am - 11:30 am AEST

This free, online workshop explores the process of commercialising new ideas and is designed for entrepreneurs, innovators and small business owners.

Creating innovative new products or services can be challenging. Without a method of evaluating new ideas and a structured process for bringing them to market, it can be difficult to know where to start.

This Commercialisation & Growth workshop explores the process of taking new ideas to market, from idea through to execution. Incorporating real-world case studies and advice from local business owners, this workshop will provide you with the practical tools and techniques required to successfully commercialise your ideas.

The workshop will cover:

  • Commercialisation: designing products & pathways that suit your business
  • Intellectual Property: creating and protecting your ideas
  • Prototyping: Market validation and testing techniques
  • Business Models: Increasing the value of your business through business model innovation
  • Value Proposition: How to make your business attractive to customers

Innovate Queensland’s workshops have helped thousands of people turn their ideas into successful businesses using exclusive insights from industry innovation leaders. We’re excited to recommence our in-person workshops in 2021 and return to the Sunshine Coast to support you in accelerating your business. Register by clicking here or the button below:

Knowing how to evaluate and develop potential ideas and innovations translates to better long-term business growth and greater return on your valuable time. The Commercialisation & Growth workshop gives businesses and individuals an overview of the things to consider when looking at business and idea development. This workshop breaks down important concepts to cater for experienced business leaders as well as innovators looking to grow, expand and develop a new product/service.


Guest Speakers


Paul Stapleton from PLF Australia

Paul has over 30 years’ experience as a leader of cultural change within business, with special experience in the adoption of digital technology to improve productivity, enhance profitability and sustainability, as well as customer acquisition and retention.

PLF Australia (Precision Livestock Farming), based in Emerald, Central Queensland, commenced operations in 2017 to design and deliver ‘best-of-breed’ sensor-based, on-farm systems delivering real time management information for agricultural operations. The use of sensor technology to monitor farm performance and to control systems remotely has until recently been expensive and largely proprietary, meaning AgTech companies tend to lock customers into their systems, leaving the farmer with little option but to stay with those systems and services, despite them potentially becoming outdated.

PLF Australia is committed to continue to grow and evolve, along with the global advancement of Internet of Things (IoT) technology.

Paul has been accredited for many years, with both State and Federal Governments, as an advisor and mentor in the areas of:

  • Strategic and Business Planning
  • Operations Improvement
  • Marketing Strategy
  • Human Resources

Over recent years, much of this work has been undertaken throughout regional Queensland, especially in Central Queensland, including several years as advisor to HEME in Emerald.

John Hebrard from TAFE Queensland

As a small to medium business owner/operator, you may from time to time think about how to better target your ideal customer and also keep ahead of the pack with innovations to your products and services.

TAFE Queensland Small Business Solutions provides courses designed to sharpen your business skills, improve your profitability and growth with support from accredited industry professionals.

John brings to this role 25 years of experience in roles of General Management, sales and marketing in various industries, I developed and implemented strategies that have contributed to industry-leading results in sales, delivery of services and customer satisfaction. 


Workshop Facilitator

Dr Lewis Atkinson from Impact Innovation Group

Dr Lewis Atkinson is a unique innovation and design-thinking professional and international Strategic Management facilitator. He has 30 years’ experience in knowledge production and transfers through both commercial and public-good innovation pathways to market.

Lewe started his boundary-spanning career in FMCG operations, planning and research with Unifoods Australia. In 1993 he became Research and Information Services Manager for Australian Meat Technology Pty Ltd, a CSIRO technology start-up and management consulting company. He joined a team that started a new industry-owned innovation and marketing services company – Meat and Livestock Australia Ltd – where he has held several senior executive positions over the past 16 years.

Lewe’s solid technical and financial grounding, combined with a strong creative side, enables him to see patterns, pathways, and solutions that others often miss. He works with clients all over Australia facilitating and consulting in Strategic Planning & Management, Innovation, Cross-boundary Collaboration and Research Leadership Development.

Innovate Queensland Commercialisation & Growth workshop feedback

More than 5000 people have attended Innovate Queensland’s Skills Development workshops and webinars, giving them an overall satisfaction rating above 94%.

“There is wonderful support from Advance Queensland and Impact Innovation. It makes such a huge difference to us as a business. Thanks for the great session today! See you all soon and have a great day – fantastic connecting with other founders too!”

“The people I’ve referred to the Innovate Queensland program have raved about how valuable these meetings and workshops are – thank you!”

This workshop is an integral business development workshop created to teach the tools, skills and considerations required to develop ideas into outcomes. To see Innovate Queensland’s other service offerings please visit our webpage.

The Innovate Queensland Program is delivered by Impact Innovation Group Pty Ltd under contract to the Queensland Government and supports the Government’s Advance Queensland initiative.


Are you ready to use your ideas to grow?

Click here to register now!


April 22
9:00 am - 11:30 am AEST




Impact Innovation Group