Webinar: How to Get Great (and true) Customer Insights to Feed Innovation
November 26 @ 12:00 pm - 1:00 pm AEST
There can be pitfalls when obtaining and interpreting customer preferences and behaviours to service them or build innovation projects. Today’s customers are mobile and have more control over the purchasing process – which means customer insights have never been more important to business success. During this webinar, Ashley will discuss what strategies you can use to obtain useful customer insights and how to avoid common pitfalls, including case studies from well-known brands. We’ll also include suggestions for SME’s who may not have large budgets for research on how they can use modern techniques and methods to still get to great customer insights.
Ashley is a senior marketing consultant with proven success in driving customer-centric thinking, delivering consumer insights and supporting product innovation processes, CEX and brand building. Ashley has strong sector experience in Food and Beverages as well as Consumer Durables and has worked internationally for Philips and global market research agencies with clients such as Heineken, Ferrero, Danone, Pernod Ricard, L’Oreal and RB.
Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.
To read more about this webinar click here.