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Webinar: Entering and Succeeding in the Chinese Market

September 12, 2019 @ 12:00 pm - 1:00 pm AEST

China’s increasing centrality to the global economy alongside national development presents untapped opportunities for Australian entrepreneurs aiming for global scale and impact. However, is there a clear road map for entering and succeeding in the Chinese market?

In this webinar, Joseph Purdy, Business Development Manager of the successful hi-tech startup in Shanghai, Yuanben, will share insights from his first-hand experience of being a foreign entrepreneur in China. Jo will provide advice on how to access potential under-exploited opportunities and his understandings about where the future Chinese business landscape may be heading.

Cameron Johns, General Manager at Impact Innovation will then lead a discussion and Q&A on the market comparisons, and the key challenges and resources available for Australian businesses wanting to enter the Chinese marketplace.

Your presenters:

Joseph Purdy 

Having lived, worked and founded a company in China over the past 4 years, Joseph has first-hand experience with the challenges of being a foreign entrepreneur in China. Currently working in a hi-tech startup in Shanghai, his journey has taken him to over 30 cities across Greater China and allowed him a deep insight into where China is heading into the future.


Cameron Johns 
Impact Innovation

Cameron is a master of commercialisation, raising hundreds of millions of dollars for not-for-profits and private equity firms while working with both Fortune 500 and ASX-listed companies. He has delivered global-scale commercialisation training and mentoring programs across the Asia-Pacific region, and is now sharing his expertise to the businesses of Queensland.



Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.

To read more about this webinar click here.


September 12, 2019
12:00 pm - 1:00 pm


Impact Innovation Group