Pitch, don’t chuck

What are you really expected to do when you’re asked or instructed to ‘pitch’ an idea? Search the usual sources and you’ll find a range of definitions for ‘pitch’, but there are some common attributes. A pitch is a deliberate, calculated, measured action to achieve a...

What are ‘idea pathways’?

Can a process idea and a product idea follow the same pathway? Stage gates are integral to most innovation systems, but many organisations fall into the trap of relying on one stage gate process to be all things to all ideas. At IIG we use an idea pathway approach...

Why Innovation Systems Fail

Is your innovation program going to fail? Our biggest concern with all the hype about innovation at the moment is that in three years’ time there is going to be a huge organisational backlash against innovation as innovation systems fail to live up to the rhetoric....