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Webinar: Going Global Case Study

October 29, 2018 @ 12:00 pm - 1:00 pm AEST


Presenter: Leah Bond
Organisation: PPC Samurai

There is a big difference between the theory and practice of expanding internationally. So what sets globally successful companies apart from the rest? Where do you begin and how do you begin?

Going global needs more depth in your strategy than creating a website and calling yourself the worldwide group.  Truly global businesses can create a presence through transforming and adapting shared knowledge into products valued by the market. It is critical to understand what channels to take to distribute your product or service and then how to get paid in multiple currencies.

In this webinar, Leah Bond, Co-Founder of PPC Samurai, will share the organisation’s journey to global disruption. Hear how PPC Samurai, a revolutionary Next-Gen Google Ads Automation platform, and Ignite Ideas grant recipient, has managed to enjoy 471% export growth this year alone. In our first webinar, Kellie Dyer, Commercialisation Strategist at Impact Innovation, discussed the common barriers to going global and highlighted the support programs that are available to help you on your road to Global Domination.


About the Presenter

Leah Bond is a co-founder and the Chief Operations Officer for PPC Samurai. This means she is responsible for IP management, non-technical staffing, strategic partnerships, funding, governance, communications and jointly developing and executing on scaling strategies with the CEO. As a small bootstrapped company, she’s also responsible for emptying the waste paper basket, runs to Officeworks when the whiteboard markers run out and trying to make sure we don’t get scurvy- which is a danger when you only eat what is within arms reach.

Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.


October 29, 2018
12:00 pm - 1:00 pm AEST
Event Category:




Impact Innovation Group