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Webinar: Staying on Track in the Sportstech Race

April 12, 2018 @ 9:00 am - 10:00 am AEST


A/Prof Sarah Kelly seaks about sportstech for Innovate QueenslandPresenter: Associate Professor Sarah-Jane Kelly
Organisation: The University of Queensland Faculty of Business, Economics & Law

E-sports, smart apparel, wearable tech, cognitive performance assessment apps… if you want to know how the latest technologies are disrupting the $US1.5 trillion global sports industry, or need ideas for getting your fitness tech off the starting blocks, this webinar with sports innovation researcher Associate Professor Sarah Kelly will help you hit the mark.


Working with ilab, Sarah is the academic lead for the SPIN Lab based at The University of Queensland, the only accelerator for sports tech established in Australia by the global player HYPE Foundation. She is currently helping 12 SPIN Lab startups prepare for pitching their sports tech at a special Commonwealth Games event.

In this webinar, Sarah will discuss the tech trends impacting on athletic performance, sports marketing and fan engagement, such as Augmented and Virtual Reality, Artificial Intelligence and other data analytics. Tune in to learn more about marketing your sportstech startup and customer targeting/segmentation in the sports industry.

About the Presenter

Sarah is an Associate Professor in Marketing and Law at The University of Queensland. She recently completed four years in the role of MBA Director at the UQ Business School, leading the program to a ranking of number 1 in Australia and 10th globally.

Sarah has multidisciplinary training in law, marketing, and psychology and has practised previously as a commercial lawyer and manager. She has won awards for her undergraduate and postgraduate teaching and is currently teaching sports law. She has conducted research and consultancy in sport, governance and marketing with industry, government and the not-for-profit sector nationally and internationally. She has published in leading academic peer-reviewed journals and her expertise extends to sports law, marketing and management, consumer behaviour and branding.

Sarah is the academic lead of a global sports technology accelerator at UQ, in partnership with the HYPE Foundation.

She is also Deputy Chairman of the Brisbane Lions AFL club and holds several non-executive directorships including the Wandering Warriors and Sports Analytics, and is currently on the National Education Advisory board for the Australian Institute of Company Directors.

Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.



April 12, 2018
9:00 am - 10:00 am AEST
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Impact Innovation Group