How often has a change in management or strategic direction left innovation programs Long-term d? Long-term R&D and proof of concept programs are funded over an extended period of time only to have a senior management scrap the outcomes and then point out how little value there is in supporting these ‘risky’ initiatives.floundering? Long-term R&D and proof of concept programs are funded over an extended period of time only to have a senior management scrap the outcomes and then point out how little value there is in supporting these ‘risky’ initiatives.senior management scrap the outcomes and then point out how little value there is in supporting these ‘risky’ initiatives.
Welcome to SideShoots – a new way of finding value in innovation.
The general approach to introducing transformative type innovation that requires proof of concept (POC), prototyping or testing, is to focus on how that technology relates to core business. This approach is inherently risky as a change in management, change in strategic direction, or POC results that don’t quite fit corporate objectives, results in wasted resources (time, labour, investment etc). Inevitably, if the wasted resources are too large management often pull back from ‘risky ideas’ that don’t deliver.
SideShoots takes a different approach. Instead of only focussing on what the technology can do for the business, focus on what the technology can do for all industries. This broader focus enables data to be collected that not only enables your business to make a decision, but it also enables the technology to be treated as an asset that can be licensed or sold to others.
The SideShoots approach allows a new technology to ‘grow’ into a branch of the organisation or to be ‘cut’ and ‘grafted’ onto another or ‘transplanted’ into a start-up.
Contact us to find out how this approach can dramatically reduce implementation risk and drive value.