Jul 1, 2016 | Collaboration, commercialisation, Ideas, Innovation
Collaboration has become a bonafide buzzword. Its meaning is turning fuzzy, being so often interchanged with cooperation, connecting, networking. Maybe that’s why a lot of organisations feel like they’re failing at it, not gaining an advantage from it – collaboration...
Jun 23, 2016 | commercialisation, Ideas, Innovation, investment readiness
I’m often asked ‘what is commercialisation?’ and my standard response is that it’s about replacing assumptions with facts. Then I often have to explain what I mean. Here’s what I say. When you have a new product or service concept, and you establish a...