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Webinar: Building 21st Century Sales Effectiveness

June 13, 2019 @ 12:00 pm - 1:00 pm AEST

Presenter: Peter McKeon
Organisation: Salesmasters International

Many of us in business today work with/manage/function/lead a sales team that has fundamentally evolved based on decisions we’ve made in the past.

We have followed what other businesses have done without thought nor conviction. Today, the marketplace is littered with under-performing salespeople who are not meeting sales targets … and the commercial reality is that this has now become a critical issue on almost everyone’s risk register. Why is this so?


In this webinar, Peter McKeon, CEO of Salesmasters International, will address the key reasons behind this including:

  • Understanding what a high performing sales person ‘looks like’
  • Insight into sales competencies and which one’s matter to your business
  • A sales Hunter (new business development) vs. a sales Farmer (account management) … why they are different
  • Examples of Best Practice Organisational Sales Effectiveness and top tips you can action ‘tomorrow’

About the Presenter

Peter McKeon is the Founder and Managing Director of Salesmasters International, who are now in their 25th year of business. He is internationally recognised and universally acclaimed as one of Australia’s leading sales trainers. A multiple author and recognised as an industry thought leader, Peter‘s reputation is accredited to his capacity to craft the requisite strategic vision to ensure that all organisational sales objectives are realised. Peter offers a unique blend of executive acumen, cultural awareness and inspiring leadership to each of the clients he partners with. As an Industry Expert with QLD Leaders, Peter is in constant demand from SME’s to large corporates who engage him to solve their sales problems.

He is indeed … a true Salesmaster.

Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.


June 13, 2019
12:00 pm - 1:00 pm