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Webinar: The Importance of Market Research

September 1, 2016 @ 12:00 pm - 1:00 pm AEST


Presenter: Sue Holz
Organisation: Research By Design

Sue is a market research professional with over 20 years’ experience in the field across Australia and the Asia-Pacific Region. Recently venturing into Asia, Sue provides both inbound and outbound market research consulting services (e.g. due diligence, feasibility studies, qualitative, quantitative) for businesses, predominantly in the SME space.

Sue has expertise in both the local and Asia spheres across broad range of industry sectors, encouraging leaders to use market research as tool to drive key business decisions.


According to ASIC, around 250,000 SMEs are placed into administration each year, with a failure rate of almost 50 percent. Understanding and responding to your market sooner with innovative solutions can help protect you from the prospect of insolvency … but you need the data to do it.

Market research is a critical management responsibility, not simply the domain of the marketing department (if you have one).

It’s also a fundamental and easily accessible business tool with a proven capacity to keep businesses focussed, ensure you remain relevant and future-oriented whilst reducing the inherent risks in business decision-making… i.e., reduce the failure rate.

The ASIC report on insolvency statistics for 2013 to 2014 said the “predominance of SME related insolvencies is longstanding and structural in nature”; and, poor strategic management was identified as a key factor in approximately 44% of corporate liquidations for Australian businesses.

This webinar is about learning practical market research techniques to help you to make effective business decisions to grow your business.



September 1, 2016
12:00 pm - 1:00 pm AEST
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Impact Innovation Group