Webinar: IP Management on a Lean Budget

Presenter: Matt Lee Organisation: Start-up and Small Business Engagement, IP Australia Matt Lee is an intellectual property (IP) subject matter expert who works in the Start-up and Small Business Engagement team at IP Australia, the Australian Government agency that...

Webinar: The Importance of Market Research

Presenter: Sue Holz Organisation: Research By Design Sue is a market research professional with over 20 years’ experience in the field across Australia and the Asia-Pacific Region. Recently venturing into Asia, Sue provides both inbound and outbound market research...

Pitch, don’t chuck

What are you really expected to do when you’re asked or instructed to ‘pitch’ an idea? Search the usual sources and you’ll find a range of definitions for ‘pitch’, but there are some common attributes. A pitch is a deliberate, calculated, measured action to achieve a...