Presenter: Matt Lee
Organisation: Start-up and Small Business Engagement, IP Australia

Matt Lee is an intellectual property (IP) subject matter expert who works in the Start-up and Small Business Engagement team at IP Australia, the Australian Government agency that regulates IP.

As a small business owner himself, Matt is a strong supporter of entrepreneurship across Australia. Passionate about helping the business community avoid common IP pitfalls, he frequently travels the country helping businesses understand intellectual property, equipping them with the knowledge they need to make informed decisions on whether to protect their brand, invention or product appearance with IP.

TOPIC

SMEs and start-ups are abuzz with creativity and innovation, but with so many other concerns like raising finance, finding good talent and securing customers, thinking about intellectual property (IP) management seems like a waste of precious time and money.

Yet, finding ways to handle your IP right might be one of the best investments you can make in the long term – even if you’re on a lean budget because there are plenty of options.

Find out how IP can be protected with registered IP rights like patents for inventions, trade marks for brands, and designs for the way a product looks. This webinar will offer tips and tricks that you can do without breaking the bank, and maybe even use to boost the value of your business venture!

Some of the topics Matt may cover include:

• The basics of IP – overview of the Registered IP – Patents, Trade Marks, Designs
• The basics of copyright and trade secrets
• Understanding IP within your business plan and marketing plans
• The difference between business names, domain names and trade marks
• Protecting digital IP
• IP and contractors
• What to consider when going international