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Webinar: Virtual and Augmented Reality – innovating interactions with your business

March 15, 2018 @ 12:00 pm - 12:45 pm AEST


GRID webinar presenter

Presenter: Lex van Cooten
Organisation: Immerse Enterprise

With Virtual Reality (VR) users worldwide predicted to surpass 170 million this year, and Augmented Reality (AR) expected to have 1 billion users by 2020, these technologies are no longer the realm of gamers and geeks.

Smart businesses are introducing elements of VR and AR to their promotional and operational experiences for customers and employees to generate significant productivity and profitability outcomes.

A recent ISACA survey found that up to 69% of consumers recognised the benefits of such technologies for learning new skills, shopping, and healthcare.

Do you recognise the benefits for your business of innovating processes and services with VR and AR?

Find out how these technologies can transform your business with some real help from Lex van Cooten, Experience Architect and Imagineer at Immerse Enterprise. From construction to cars, and tourism to tennis, Lex will explain what the different technologies have to offer across a broad range of industries.

About the Presenter

Immersive multimedia developer Lex van Cooten channels his passion for cutting edge technology and its use in products which impact people’s lives towards connecting people and building experiences.

A UQ Business School graduate and serial entrepreneur, Lex co-founded the Brisbane Virtual Reality Club, Immerse Academy, and Immerse Enterprise. He currently designs and develops cutting edge Virtual Reality, Augmented Reality and 360 Video experiences for corporate, education and health clients such as Bupa, Queensland Urban Utilities, Endeavour Foundation, Hyundai, KPMG, and Westfield.

Lex was a project manager with the UQ Robotics Club, which connects students studying engineering with real world application opportunities locally and internationally. His role involved leadership in developing custom 3D printed bionic arms for the Queensland amputee community.

Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.



March 15, 2018
12:00 pm - 12:45 pm AEST
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Impact Innovation Group